So many marketers pretend to be agile.  They boast about experimenting and analyzing data and doing all the things that lead to a build, test, learn operation.  But do they, really?  Thats one of the key points that this HBR post makes, among many others.  We need to encourage experimentation.  And we need to step back and not micromanage.  With agility comes risk.  No risk, no reward.

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David Postill

A visionary executive fueled by purpose, David Postill has an impressive history of surpassing business goals, and realizing innovation and growth objectives that set industry standards for excellence.

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