Sponsorship is a terrific opportunity to associate your brand with another brand in a mutually beneficial exchange of value. These exchanges can take many forms and should be guided by the strategic priorities that each partner has. In all instances however, success in sponsorship involves so much more than simply purchasing an association. In my latest post I look at the 3 criteria marketing execs need to consider when building powerful sponsorship properties. Enjoy!
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Technology Talent In Marketing Teams
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