Marketing’s Role in Technology Adoption

Adoption of technology does not always follow creation.  We know this in business as the ditches are filled with great ideas that no one ever used.  As marketing professionals, we need to be challenging ourselves and our business colleagues to make sure that the benefits we extoll are continually aligned to the needs of the target market and not static to what only early-adopters may value.

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2023-May-DP-Agriculture and Tech

#AgTech #Marketing #TechnologyAdoption

David Postill

A visionary executive fueled by purpose, David Postill has an impressive history of surpassing business goals, and realizing innovation and growth objectives that set industry standards for excellence.

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