Starting Lane

In 2013, I founded my own consulting firm, Starting Lane Strategy Group, to focus on marketing, technology, leadership, branding, data and analytics and customer decision journeys (CX). My efforts quickly succeeded as I established a roster of clients in multiple countries. Through Starting Lane I was also able to spend considerable time with early stage start-ups who were attempting to commercialize their ventures and secure capital. While I now focus full time on other business roles, Starting Lane remains a place where I can chronicle learnings and insights and advocate for accelerating change toward digitally enabled customer-centric business models. Learn more at