Over the last few posts, I wrote a series of articles on how to structure an effective marketing team. This series struck a chord with many people and sparked conversations about how to align marketing with the shifting needs of consumers.
I thought it would be useful to aggregate the series into one article for easy reference. As always please reach out to exchange ideas or discuss any of my thoughts. I believe that by active communication we collectively raise the bar on #customerexperience and #marketingthatmatters.