Recently, I’ve been sharing my take on how to structure an effective marketing team today.
To date, my posts on marketing teams have had an internal lens. I’ve written about how there needs to be a core team of a few individuals who have deep insight and skills in the areas of technology, content, and marketing strategy.
And while it’s essential to get the in-house team right, it’s also vital to be open to external talent to make the team even stronger.
More than ever before (thanks to COVID) we are seeing how innovative we can be with teaming solutions. Strategically partnering with external talent is an important way to help achieve marketing goals.
The slides below provide my take on key success factors for collaborating with external partners.
