Over the last few weeks, I’ve been providing my thoughts on how to structure an effective marketing team. I’ve received many DMs and emails about these recent posts. My hunch is that given the amount of change marketing has experienced recently, there is a need for dialogue about leading practices during this marketing renaissance.
Marketing isn’t about selling. It’s about connection. How do we best connect with our audience?
Last week I wrote about the technology skills needed on a marketing team. Today I am going to talk about the skills needed in the ever-important area of content.
