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Taking Stock of the Year
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What To Focus On
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So, over the next few weeks I’m going to post on the evolving role of the #CMO. And no, this is not another lament about the state of CMO tenure, but rather an attempt to discuss what is happening in the field of Marketing and how the entire function – and its leaders’ – plug into the broader changes that are happening across all of the roles in the C-Suite.
To look at these broader patterns, I’m going to focus on 5 main questions. This is the kick off. Have a read – and as always, send me a DM to share your thoughts.
All the best,
Dave