The expanding and changing role of the CMO has been well reported on. No more can the role be limited to “just” the communications elements. This is also true for the “digital” aspects that are part of the CMO’s remit. But what else has changed? I think there are 5 areas that now have to considered ‘part of the job’. Have a look at the attached to learn more. #CEOAlignment #PeerCollaboration #People #CX #Purpose
Dave.
