CMO: What’s your job?

With a new year, comes a new series of posts and to start it off, I’m going to look at the direction and contribution that #marketing #leadership is making.

So, over the next few weeks I’m going to post on the evolving role of the #CMO.  And no, this is not another lament about the state of CMO tenure, but rather an attempt to discuss what is happening in the field of Marketing and how the entire function – and its leaders’ – plug into the broader changes that are happening across all of the roles in the C-Suite.

To look at these broader patterns, I’m going to focus on 5 main questions. This is the kick off. Have a read – and as always, send me a DM to share your thoughts.

All the best,

David Postill

A visionary executive fueled by purpose, David Postill has an impressive history of surpassing business goals, and realizing innovation and growth objectives that set industry standards for excellence.

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