How to structure an effective marketing team is a hot topic right now.
Marketing, perhaps more than any other business function, has undergone a significant shift in this era of disruption and digital transformation. Amid all this flux, companies are increasingly recognizing that a customer’s experience of a brand is influenced by each interaction it has with that company.
With this understanding, the mandate of the marketing function is expanding. Marketing simply cannot operate as a siloed department.
I’m often asked for my take on not only how a marketing department should be structured, but about how a marketing function can be woven throughout the business. My thoughts are below.
I’d love to hear yours!