How to structure an effective marketing team is a hot topic right now.

Marketing, perhaps more than any other business function, has undergone a significant shift in this era of disruption and digital transformation. Amid all this flux, companies are increasingly recognizing that a customer’s experience of a brand is influenced by each interaction it has with that company.

With this understanding, the mandate of the marketing function is expanding. Marketing simply cannot operate as a siloed department.

I’m often asked for my take on not only how a marketing department should be structured, but about how a marketing function can be woven throughout the business. My thoughts are below.

I’d love to hear yours!

250621-DP-Marketing-Team-Structure 1

About the Author

David Postill

A visionary executive fueled by purpose, David Postill has an impressive history of surpassing business goals, and realizing innovation and growth objectives that set industry standards for excellence.

View All Articles