Marketing is the biggest purchaser of technology for many businesses today, outspending IT departments. Lately, I’ve been often asked for my take on how to prioritize technology spending. I believe getting your company’s martech (marketing technology) stack in order tops the list of importance.
In the slides below, I describe what a martech stack is and some thoughts to consider when building it. If you’re interested in what specifically comprises AGI’s martech stack, feel free to check out my recent interview for Martech.org at https://martech.org/agis-year-of-digital-transformation/
What would you add or change for your business?
