Over the last three months I’ve been posting about the role that the CMO plays as a functional leader in the corporation, what their top priorities should be, and how alignment between the CMO and CEO is critical to the organizations success and a harbinger of what future organizational dynamics may look like. For ease of review I’ve combined the material into one document and left it below for you.
There is so much more to discuss and post on. I think a truly modern view of marketing must establish the skills and framework that marketing operates through to be successful. As I’ve said many times, marketing is a philosophy. It not a bunch of pretty pictures and tradeshows. It’s so much more than design and digital. And there are are few frameworks for understanding how it should operate. In the coming months I’m going to work on content that addresses those topics, but for now, here’s the recap.
Cheers,
Dave.
