The past few weeks I’ve been posting my thoughts on how to effectively structure a marketing team. I shared that there needs to be a core team of a few individuals who have deep insight and skills in the areas of technology, content and marketing strategy and an openness to partner with external talent to make the team even stronger.
In my last two posts, I offered my thoughts on technology and content talent. Today, let’s talk about the skills needed for marketing strategy.
270721-DP-MarketingStrategy FINAL
