Marketing as a function has always been a core agent of change. Many CMOs have the skillset and experience to leverage the agile nature of marketing and lead change management within their companies. And when you dig deeper and look at the professional methodologies associated with change management what you will discover is that they are the very same frameworks we use, everyday, in marketing to change attitudes and change behaviours. Every marketing campaign you make is really a ‘change management’ project. Hope you enjoy my thoughts below!
You might also like
BEFORE YOU GO
8 Tips for Effective Content Marketing
- Posted byby David Postill
- May 12, 2021
- 0 Comments
Categories
- Posted inin Customer Experience (CX)
- Marketing
Evolution of CX
- Posted byby David Postill
- February 22, 2021
- 0 Comments
Categories
- Posted inin Change Management
- Customer Experience (CX)
New Marketing Leadership Challenge – AGI
- Posted byby David Postill
- October 1, 2017
- 0 Comments
More Reading
Post navigation
- Posted inin Change Management
Reset or Restart - Coming Back to the Office
Previous Post
- Posted inin Change Management
Thought Leader of the Year - Bronze!!
Next Post